As Innovation Producer for Coachella, Ryan oversees the festival’s emerging technology programs across AR, gaming, web3, VR, and digital communities. He directed the festival’s 2022 Coachellaverse campaign, a transmedia story experience that wraps Coachella's wide ranging innovative content into a cohesive story world. After studying in the Media Arts + Practice division at the USC School of Cinematic Arts, he founded Cenima Studios, who leverage emerging storytelling tools to help entertainment companies, brands, and IP owners reach their audience across physical and virtual worlds.