Dan Pack has been immersed in the world of production and post from the beginning of his career. Starting in commercial production, his passion for pushing the boundaries of creative technology led him to co-found Brooklyn-based Silver Spoon, a leading provider of real-time animation and virtual production for all screens, from broadcast AR and XR/LED production to emerging social media formats. As the Managing Director, Dan oversees all production, client relationships and R&D. Working with his team they have contributed their motion capture and animation services to numerous commercials, video games, television shows, and features such as the first-ever avatar singing competition show, Alter Ego.