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avatar for Christian Lachel

Christian Lachel

BRC Imagination Arts
Chief Creative Officer
As the Chief Creative Officer at BRC Imagination Arts, Christian has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in experiential design, tourism, sustainability, revenue, operations, project delivery plans and creative storytelling approaches for award-winning brand homes, flagships, tours, museums, cultural attractions, and global expo/event pavilions that excite audiences around the world, deepen customer loyalty and build emotional connections.

Some of Christian’s notable projects include Destination Scotland (Johnnie Walker Princes St. Edinburgh, Glenkinchie Distillery), Jameson Distillery Bow St., The Museum of Liverpool, Absolut Home, Guinness Storehouse, The Heineken Experience, "Dream Big" China Mobile and China Telecom, NASA's Kennedy Space Center, Ford Rouge Factory Tour, The Rock & Roll Hall of Fame, "Alex & Sylvia" EU Pavilion, The Abraham Lincoln Presidential Library and Museum, The Henry Ford Museum of American Innovation and “Story Garden” by AMOREPACIFIC.

Christian is sought after for his perspective on trends in experience marketing, storytelling, museums and sustainability. He has spoken at top industry events, including three encore performances at SXSW (2019), the Experiential Marketing Summit (2018), Cannes Lions International Festival of Creativity (2017), National Sports Forum (2017), MuseumNext (2016/17), Future of Storytelling (2016/17), and TEA Summit (2015/16). He has been a Forbes Agency Council contributor since 2017 and has also contributed to top business and industry publications, including Harvard Business Review, Campaign, CMO.com, Brandchannel, Attractions Management and Museums Journal.

Christian earned a degree in Design and Marketing at College of DuPage, a BS with Honors in Entertainment Design from Art Center College of Design in Pasadena and Executive Education from Wharton Business School with a certificate in Business Analytics and Data Insights. Christian is a LEED Accredited professional with U.S. Green Building Council and an industry leader on sustainable and inclusive design solutions. And a past SEGD (Society of Experiential Graphic Design) Board Member. Christian is a proud veteran of the United States Navy.

My Speakers Sessions

Friday, November 18

1:30pm PST