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avatar for Carl Thomas

Carl Thomas

ASM Global
Senior Vice President, Sales and Platform Development
In February 2022, after consulting with the company for nearly a year, Carl Thomas was named Senior Vice President Sales and Platform Development for ASM Global’s Commercial Partnership group. ASM is the world’s largest venue management company with over 350 venues on 5 continents serving more than 160 million guest per year at live events in Stadiums, Arenas, Theaters and Convention Centers.

Previously, Thomas was CRO of Hookit, which was recently acquired by KORE Technologies, and prior to that Thomas was an operating partner and lead executive in the emerging sports, media and entertainment sector with Private Equity firm J.H. Whitney Capital Partners. Previous senior leadership roles include CMO/CRO for Tickets.com; Executive Vice President Sportsworld Media Group P.L.C.; Senior Vice President of Worldwide Corporate Partnership for Universal Studios, Inc., COO/CMO Association of Beach Volleyball Professional (AVP), and CEO/Founder CAT Sports, Inc.

Thomas spent eighteen years in sports marketing including strategic brand and product management, live event production, integrated television packaging and sponsorship sales. He is credited with creating the Olympic distance triathlon format which debuted at the 2000 Sydney Olympic Games, was a 2009 inductee into the USA Triathlon Hall of Fame (www.usatriathlon.org), and in 2017, was inducted into the International Triathlon Union Hall of Fame (www.worldtriathlon.org ). Thomas began his career at swimwear and sports apparel maker, Speedo International, where he was Vice President, Marketing.

Thomas holds a B.S. in Kinesiology from UCLA, where he also was a nine-time NCAA All American in Swimming (team captain) and a two time NCAA National Champion in Water Polo. Additionally, he was a member of the USA National Water Polo team (1976-1977), and is also the founder, creator and host of the popular podcast series, The Best Boss Ever ( www.thebestbossever.com )

My Speakers Sessions

Thursday, November 17

1:30pm PST