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avatar for Andrew Lazarow

Andrew Lazarow

The LAB at Rockwell Group
Director of Strategy & Story
Andrew Lazarow is the Director of Strategy & Story at the LAB, an experience design and technology studio within Rockwell Group. An award-winning interactive designer, Andrew leads the LAB and its compelling branded experiences, immersive environments, exhibitions, and pop-ups. Recent and current projects include Norwegian Cruise Line, Climate Pledge Arena in Seattle, FUTURES for the Smithsonian, and Illuminarium Experiences, a breakthrough global experiential entertainment company in Atlanta, Las Vegas and Chicago. Prior to joining Rockwell Group, Andrew regularly collaborated with the firm, most recently as the video designer for Kinky Boots on the Norwegian Encore and projection designer for Terms of My Surrender on Broadway. Lazarow graduated from Williams College and received a Master of Professional Studies in Interactive Telecommunications from New York University, where he also serves as an Adjunct Professor at the Tisch School of the Arts.

My Speakers Sessions

Friday, November 18

11:30am PST