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Friday, November 18 • 11:30am - 12:30pm
XLIVExLDI: Augmented Reality at Festivals : Coachella Leads The Charge

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In-person festivals and experiences are coming back in full force this year, and many are deploying exciting new technologies that have come out of two years of evolution and innovation. Hear from the innovation team at Coachella about how they are integrating augmented reality and other cutting-edge tech to enhance the event experience for both fans attending in-person and those watching from home.

Gear Sponsored By KINO FLO

avatar for Ryan Cenicola

Ryan Cenicola

Innovation Producer, Coachella Valley Music and Arts Festival
As Innovation Producer for Coachella, Ryan oversees the festival’s emerging technology programs across AR, gaming, web3, VR, and digital communities. He directed the festival’s 2022 Coachellaverse campaign, a transmedia story experience that wraps Coachella's wide ranging innovative... Read More →
avatar for Danny Firpo

Danny Firpo

CEO, Co-Founder, All of It Now
Danny Firpo is the Co-founder and CEO of All of it Now. With a background in film and TV production,disguise programming, screen producing, system design, and digital marketing, he brings a diversebackground of practical effects, live production, and brand marketing to every proj... Read More →
avatar for Eric Wagliardo

Eric Wagliardo

Founder, &Pull
Eric Wagliardo is an internationally recognized artist and creative director who serves as an XR Producer for the Coachella Innovation team. He also founded &Pull, a consulting firm focused on innovative experiences in the music industry and MXR (“Mixer”) a new creators' tool... Read More →

Friday November 18, 2022 11:30am - 12:30pm PST
  • Session Number C54