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PLEASE NOTE: Adding a session to your schedule is NOT a formal registration. To ensure your place in any of the LDInstitute classes, you must register and pay for the session via the LDI registration system. For all of the LDInnovation Conference sessions, a conference pass or VIP pass is required. Click here to register.

*Sessions and speakers are subject to change.
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Thursday, November 17 • 11:00am - 12:30pm
Festival Fan Experiences and Brand Activations

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Fan expectations have changed during the pandemic, as have the way they engage with brands and connect with others, whether in person or virtually. Hear from experiential marketing experts about the latest trends in brand activations at live events and what it takes to build successful experiences in 2022 and beyond.
Speakers
avatar for Mark Harrison

Mark Harrison

Founder, T1 Agency
Mark wants to change the world, for the better. And with over 30 years of experience-driven sponsorship and marketing expertise, he has learned how strategically thoughtful storytelling can engage, influence, and motivate audiences in immeasurable ways.He is a big believer in purpose... Read More →
avatar for Meghan Taylor

Meghan Taylor

VP, Head of Strategy, Superfly
Meghan Taylor is VP, Head of Strategy at live entertainment and brand experience company Superfly. A seasoned and passionate brand and creative strategist with over 15 years of experience on both brand and agency side, Meghan has worked across many major business categories in both... Read More →
avatar for Jason Oberlander

Jason Oberlander

Chief Commercial Officer, ASM Global
Oberlander is a 25-year veteran of the sports, media and entertainment industry who has focused on driving advertising, sponsorship and partnership growth for various properties. Currently the Chief Commercial Officer at ASM Global, his charge is to build and develop B2B and B2C partnership... Read More →

Thursday November 17, 2022 11:00am - 12:30pm PST
  XLIVExLDI
  • Session Number C49
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