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Friday, November 18 • 1:30pm - 3:00pm
Lighting Johnnie Walker’s 200 Year Legacy

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Set within an Edinburgh landmark transformed, offering eight floors filled with breath-taking experiences, bars, event spaces, and views across the capital, Johnnie Walker Princes Street stands at the heart of Diageo’s £185million investment in whisky tourism in Scotland. Join three of the project’s creative and design leads for a panel discussion on lighting design’s role in the contemporary retelling of Johnnie Walker’s legacy, through immersive storytelling, interactive experiences, and the performance arts.

Learn how large brands are using light to shape and amplify their visual identity in the development of 21st century branded destinations; How the design team married the lighting design with the media’s visual storytelling, for a fluid luminous environment and an immersive, seamless experience for guests; Lessons of scale: how the design team was able to carefully integrate over 4,500 light fixtures in the 71,500 sq ft building, such that every item in the building honestly emits light.

avatar for Maya Guice

Maya Guice

Marketing Director, BRC Imagination Arts
Maya Guice has a unique set of skills that qualify her for one of the most challenging tasks at BRC: telling the story of a company that tells the stories of some of the most renowned brands, subjects, and places around the world. As Marketing Director, Maya oversees all brand, communication... Read More →
avatar for Emanuel Treeson

Emanuel Treeson

Principal, NYXdesign
Emanuel Treeson is a founding partner and principal at NYXdesign.Over the course of 30 years as a lighting designer, Treeson has gained recognition for his remarkable vision for use of lighting within themed architecture and large-scale special events. He had created dozens of visually... Read More →
avatar for Christian Lachel

Christian Lachel

Chief Creative Officer, BRC Imagination Arts
As the Chief Creative Officer at BRC Imagination Arts, Christian has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in experiential design, tourism, sustainability, revenue, operations, project delivery plans... Read More →

Kurt Schnabel

Design Engineer, Clearwing Systems Integration

Friday November 18, 2022 1:30pm - 3:00pm PST
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